While Google and other search engines focus on your website’s written content, they also crawl your images and media. By optimizing the images on your website, you can enhance your on-page SEO while adding accessibility benefits for visitors. For example, Original Duckhead publishes blog content about sustainability that extends beyond its product offerings to position itself as a leader in the space.

• “Search intent is the reason behind the user’s search term, and if your content doesn’t match that reason, it’s very unlikely it will rank highly in Google.
• However, given that they position a site for specific, location-based results, they need to analyze some other ranking factors, too.
• Start learning the SEO tutorial now and get introduced to the world of SEO with a beginner’s guide to SEO and its ecosystem.
• Common optimizations for SEO include improving page speed, researching keywords, and creating content.
• SEO is what you do to rank higher on Google and get more traffic to your site.
• You can’t rank high on Google without a strong on-page SEO strategy.

Rank for more SERP features

Engage in digital PR and outreach efforts to build relationships with journalists, bloggers, and influencers in your industry. You can earn coverage and backlinks from reputable media outlets and industry publications by providing valuable insights, expert opinions, or original research. By compiling helpful resources and promoting them to your target audience, you can attract natural, high-quality backlinks from websites that appreciate your content.

SEO is all the actions you do to make Google consider your website a quality source and rank it higher for your desired search queries. Since 1995, we’ve partnered with thousands of companies, delivering metrics-driven results like increased leads and revenue. Our award-winning team of marketers, designers, and developers crafts custom digital strategies tailored to your business goals. Do you want an award-winning SEO company partnered with your business’s objectives?

Many of them have been officially confirmed by Google but many remain in the realm of speculations and theories. From the practical point of view, it’s important to focus on factors that have a proven impact but also try to keep a “good score” across all the areas. The only question is whether you are willing to invest some time into learning all the aspects of SEO, or you’ll hire a professional and invest your time into something else. On-page SEO is everything you can do on the website – from the optimization of content through technical aspects.

Local listings

SEM, on the other hand, is an umbrella BHS Links term that focuses on improving your rankings in the both the organic and paid results. As a result, if you implement a SEM strategy, you’ll find yourself launching ads that appear at the top and bottom of the search results. However, keywords aren’t the only thing that matter for ranking. You must understand what the searcher really wants and provide it. Aligning with user intent will serve them better and prove your reliability.

Page speed is important because it is one of Google’s ranking factors. It also can drive customers away who get frustrated at how long it takes for items to load. The H1 tag is your primary header and as you write the content you can use H2, H3, H4, or H5. This also helps Google figure out what section of your content is the most important and makes it easier for people to read. Besides including high-performing keywords, you’ll also want to educate readers about a topic or solve their problem. Google changed the algorithm to measure whether or not your blog is providing value.

Our Dallas SEO company has years of experience

But there are more aspects that Google and other search engines deem important. Naturally, the companies behind search engines quickly realized the issue with this approach. Displaying the results that use the keyword most isn’t always the best experience for their users. So they had to find a way to better handle how potential results were being ranked. Search engines like Google started working on ways to get smarter and rely less on ‘tricks’ and static ranking factors.